000. Creative Ground Zero The Origin Story

Show Notes:

Today’s episode is the pilot.  Ground level.  The foundation of what is to come for the Be Creative Podcast.  Even though today’s content will be much different than future episodes, I thought it would be fitting to start with the big WHY.  Why is creativity important?  More importantly, why should we talk about creativity?

If you’re like me everywhere you turn you see creativity at work.  My first impression of creativity was excitement.  It seemed that everything could be possible.  From an early age, I’d dream big dreams and set massive goals.  But as I got older, creativity seemed like a far off object that I would come SO close to, but would never quite reach.

Before we jump into more about why we need to talk about creativity, I think I should tell you a little more about my story.  I’m going to be an open book.  It’s not a perfect story by any means.  But hopefully you’ll be able to relate to some of the challenges that have led me here.

My Story:

As I mentioned before, I grew up in a world of possibilities.  I was a dreamer.  Every day presented new challenges, which meant new ideas.  New ideas meant a constantly exciting world.  This world is where I learned to be creative.  

Throughout my childhood, I learned to sing, play piano and guitar.  I loved taking photos even if it was a cheap Kodak disposable camera.  As soon as the flash would charge, I knew there was a chance that the next photo I would take could change the world.  I was a dreamer.  I loved being creative.

In school, you’d think that as a young artist my favorite subject would be english.  Nope.  In fact, it was the opposite - Math.  I loved learning to get answers faster with different methods than the teacher would give.  My love for math continued through High School into Physics and Calculous.  By now you may be wondering why I’m talking about school instead of creativity.  I promise I’ll get there in just a moment.

In college, my full creativity began to take shape.  Even music theory was a chance to be creative.  After I graduated, got my dream job and started to began talking about children with my amazing wife, that’s when my creative struggle began.

My wife, Ana, and I moved 6 times in a span of 3 years.  Needless to say that we owe more than just pizza to our families for helping us each time.  During this time I had to reinvent myself.  I had left my comfortable job to pursue a new and exciting adventure with my dad in planting a church.  The words branding, marketing, SEO, and wedding photography weren’t even on my mind.  

Being in my early 20s what I did defined me.  But after relaunching my career, I couldn’t even explain to my mom what exactly I was doing.  Since then, I’ve tried, but she still doesn’t get it.

But how could I explain what I did when I did music, photography, branding, and many other things?  When our first son was born, the pressure was too much, I got a 9 to 5.

During my year and a half with Chick-fil-A, I learned a ton.  I also struggled a lot with wanting to be creative.  Because there’s only so much creativity that goes into a Chick Sandwich.  Or only so many different ways to say “my pleasure.”  I would still be creative when off the clock, but it became more difficult.  Off the clock time should have been family time.  But my desire to create was so strong.  I wasn’t feeding my creativity.  I was starving.

Before I continue, that may be you.  I want you to know I understand what it feels like to have a burning fire inside, but feeling paralyzed to the point it’s less energy to put out the fire than to display it.

Don’t give up!  Don’t give up on being creative.  Here’s why.

I left my 9-5 to launch by photography business.  I had no idea then what it would take to build a successful business, but still I did it.  What I did know what how to be creative!  I started watching ever YouTube tutorial I could find.  And to launch my business I partnered with my church to give away over 150 free portraits at our local city fall festival.  That was over 150 business cards that I gave out that day.

I can’t say that I take all of the credit for that idea though because I heard Jeremy Cowart share a similar idea at the Catalyst Conference right before my big leap.  I am forever thankful for the inspiration that Jeremy brought that day.  If it was just for one person, I think that talk was just for me.

Fast forward.  Since then I’ve built a successful wedding photography business as well as become a creative consultant for brands across the country.  I’m not saying this to brag.  I just want to point out the power of living out your own creative path.  Talent is only a tool.  But creativity is the heartbeat of who you are.

That’s exactly why the show is titled Be Creative.  It’s the Be or Being that’s important.  I honestly believe that every person can be creative.  Creativity isn’t limited to artists.  Creativity is being who you are.  

My definition of creativity is simple.  Here it is.  Creativity is reflecting the Creator.  Said the same just slightly different.  God made you and by being creative you show off a different element of who He is.  How cool is that!??  This idea changed my life.  

So with this new definition of creativity in hand, I’ve lined up tons of discussions with some really amazing people.  Whether you’re a plumber, an accountant, photographer, designer, pastor, stay at home mom or work a 9-5 like I did, I hope you find that same inspiration I found.  You can be creative.  It is a lot easier than you may think.  I can’t wait to get started.  But in between each episode don’t wait.  Go and be creative.

Time is your most valuable resource.  Thanks for taking time out of your day to listen to the Be Creative Podcast.  I can’t wait to hear how your creativity is changing the world.  See ya soon!

Caleb Peavy

Founder of Unmutable Creative. We are a creative design and digital marketing studio. We SHARE Your Vision.